The 2,300-square-foot Avenue Montaigne boutique employs rugged, natural and sustainable materials including concrete for floors - and wood, clay and artisanal ceramics for display podiums. “I’ve always had this thing for the visual communications of a brand, and I think it’s super important - this whole world that you’re trying to let people into,” he mused. The designer worked in visual merchandising at Prada under the late Manuela Pavesi before launching his JW Anderson label in 2008. Pausing in front of a until full of velvet-lined niches - some sheltering leather goods and jewelry, others hand-painted vessels - Anderson brushed some white lint from one of the cubicles, showing off his meticulous approach to displays. 29, boasts a striking, large-scale wall drawing by Sol LeWitt that wraps the entire store in graphic bands of primary color. The unit in Miami’s Design District, slated to be unveiled during the Art Basel Miami fair on Nov.
Recent new locations include Shanghai, which quietly opened in late September. Most of it has been completely redone since the Northern Irish designer joined the Spanish house in 2013. Meanwhile, a refurbished Miami location is slated to re-open later this month as the LVMH Moët Hennessy Louis Vuitton-owned brand updates the network. 26, and a new boutique in Honolulu, programmed for Nov. I hate when I go into a store and it feels like you’re in the bathroom of an airplane,” he said with a wry grin.Īnderson is also bringing artsy and cozy elements to a new Casa Loewe store in Lisbon, slated to open Nov. “Harsh lighting can be really unflattering. I hate anything that feels like a mausoleum.”
“A boutique should unfold into different little zones, so you don’t feel like you’re in a vacuous space.
I like light that changes throughout a store so you have darker areas, moodier areas,” he said. A Henry Moore tapestry punctuates the Georgian-style staircase.
0 kommentar(er)
